2016-November-10 Source: Newsgd.com
The Istituto Secoli 2016 fashion show collection is being held at the Four Seasons Hotel Guangzhou from 4 November to 10 November. [Photo provided to Newsgd.com]
Italy is home to the world’s many famous fashion brands and designers. A standout in the industry, Istituto Secoli has trained a great number of qualified personnel for the fashion industry of Italy and the world during its past 82 years of history.
On November 4, Istituto Secoli Fashion Show 2016 opened its doors in Guangzhou. Once again, Istituto Secoli presented the distinctive Italian charm to people in Guangdong after their brilliant performances in the Guangdong Fashion Week 2015 and 2016.
This time, Istituto Secoli shows a further determination to fit into Chinese market with its new campus opened at the Guangzhou Textile Exchange Park, a large industrial estate specializing in the fashion industry where more than 2,000 fashion companies have settled down.
How could Italian fashion ideas integrate into Guangdong culture? What cultural messages will Italian fashion industry represented by Istituto Secoli bring to people in Guangdong? Upon the new college’s opening, Matteo Secoli, Director of Istituto Secoli, shared his views on Guangdong’s fashion landscape with Newsgd.com.
Istituto Secoli Guangzhou at the Guangzhou Textile Exchange Park. [Photo/Istituto Secoli]
“The fashion atmosphere in Guangzhou is nice.”
In recent years, Guangdong leads the country in clothing output and export. In the first half of 2016, the sales volume of Guangdong’s clothing industry reached 180.384 billion RMB, up 4.3% on the previous year.
Home to more than 40,000 businesses and 5,000,000 people involved in the clothing field, Guangdong is considered as the leader of the Chinese textile and clothing industry.
“Guangzhou is a wonderful city. It is huge and international. And the culture changes very rapidly here.” Matteo Secoli added, “What’s more, it is at the heart of the industry in China. We’ve already had cooperation with some companies and producers here.”
Matteo spoke highly of the show as well as the fashion landscape in Guangzhou. “The Guangdong Fashion Week is really fantastic. It shows what fashion is here. It is of high level.”
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Istituto Secoli Guangzhou at the Guangzhou Textile Exchange Park. [Photo/Istituto Secoli]
“We are here to learn, to understand the culture.”
In the Guangdong Fashion Week 2016, Secoli Fashion Show brought down the house for its perfect combination between eastern and western culture. As the only foreign participator who chose domestic models, Istituto Secoli demonstrated that western designs could also fit with eastern temperament.
Matteo indicated, Istituto Secoli has been striving to conform themselves to the market and culture here. “What we do is not only to bring Italian culture here. First, we should try to understand what culture here is, even from the local professionals, and then we know how to bring our techniques to the area.”
“Fashion is a language.”
Language is not limited to books or words. Indeed, fashion is a form of language of communication between different cultures, between China and Italy, according to Matteo.
“I’m surprised that the amount of Italian students which are studying in China is bigger than that in America. In fact, Italy and China are useful to each other in many ways. We need more exchanges in culture and other fields,” Matteo stated.
When talking about his expectation of the new campus in Guangzhou, Matteo said, he hoped that they could develop it into an important part of the clothing system in China as it is now in Milan. They intended to help develop real professionals for the market here.
(By Abby & Monica)
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